Bringing Stanley Brothers To Michigan Through Product Innovation
Stanley Brother’s ReCreate brand is ready to make a splash in the Michigan cannabis market with the first ever launch in the state. We are looking for a design partner to bring our new pre-rolls line to life through both structural and graphic design.
Leveraging existing design assets, let’s translate our current design system to a new line of 2 pre-roll strains, ensuring full compliance for Michigan state regulations.
After grounding ourselves in the existing brand book, our designers completed a first burst of design work, providing different routes on how the graphics could come to life. In parallel, our strategy team lead the outreach to a number of structural packaging vendors to bring the client team options on the physical materials.
After locking in the physical structure and receiving design feedback from the client team, our designers went to work to build out the full dielines across 2 unique SKU’s, ensuring all regulatory requirements for the state of Michigan were included.
From the project brief to final artwork delivered this project life cycle ran only 3 weeks, allowing the Stanley Brother’s team to ramp up production on their first ever pre-rolls line in Q4 of 2021.