Mood Food
Emerging start-up has a vision for their brand and need design partners to bring it to life
"We have an idea that we are actively looking to bring to market, but we need a design partner to help us bring it to life through graphic development and structural packaging design."
We worked with the founders of Mood Food when they were just getting started. The vision for the chocolates line was to create a brand that delivered on the promise of mood enhancement and moderation. They had a clear vision and a great name, but needed a trusted design partner to develop the brand's visual identity.
We wanted each SKU to have its own look, while ensuring the brand felt like a family on the shelf. From there we worked with the team to establish a brand architecture strategy. We wanted each SKU to have its own look, while ensuring the brand felt like a family on the shelf. During the design process, we kept coming back to the "moment of transition" as a brand point of difference. That's how we landed on a structural packaging design that delivered a clean exterior, but an interesting mood-specific pattern on the interior. As you slide the package open, the box transitions from the everyday to beautifully bold design, bringing you into the brand world.
"We hired these guys for a logo, and liked their work so much that we kept them on as our long term creative partner."
